hey guys! welcome to telecomtalk with jsa.i'm jason stephen ali, the social media marketing director of broadconnect telecom. and i'vegot with me... joseph smith as before, not very believablebut it's still true, for broadconnect telecom as well.and today, we will be talking about sip trunking, what is sip trunking, what are the benefitsof sip trunking. that's a very good thing to bring up becausea lot of people use the term sip and it's a very broadly used term and it does meandifferent things depending on the conversation you're at.that's right. for the purposes of our conversation today,i guess it's more sip trunking , not sip intergration
regarding phones to phone systems in thatstuff. so can you briefly explain what couple ofadvantages are as opposed to the [indiscernible 00:56] of analog lines? five seconds.absolutely, yeah. i mean sip trunks for small businesses provide tremendous advantages.a, cost reduction: you've got things like in terms of adding services that can now bedone typically within 24 to 48 hours. right.so if you had four lines yesterday and, all of a sudden, your business booms and grows,well we can add sip trunks pretty simply. right.by just turning on additional channels for you. if you've got the backend infrastructurewith all your sip licensing, that's the only
other thing you got to do is add sip licensingfor it and you're good to go whereas before, we'd have to order the line. that line wouldtake five, ten business days for it to be installed. and then you have to call yourtechnician to come out and install up into your phone system.that's right. so there is a big time advantage to sip trunkingand cost because those analogue lines, you'll have install fees with them and associatedcosts along with the technician program and everything else. so sip trunks are definitelya lot simpler on that aspect and a lot more cost effective.what about pris? yeah. actually, one of my [indiscernible 2:12]is i did forget a couple of advantages which
do roll into the pri aspect of things as wellwith regards to sip trunking especially for small businesses.rigth. which are, with traditional phone lines, typically,you've got four lines, you've got a main number that's displayed when you call out. you canmake and receive those for calls. well with sip trunking, the other advantages are, fora small business, they can mimic work, act as if they were like a larger company.that's right. in a sense that i can now have dids whichcan't do on analogue lines. and those dids are direct inward dial numbers so you'd haveyour main number listing and then i can have my own personal phone number that somebodywould call and it would ring directly to my
phone.that's right. so if you've got 20 people and you had onlyeight phones before, you can now provide them with the ids ultimately making it seem asif you are a larger company because in the past, it's only been the larger companiesthat have had the ability to do that because they were installing pris which is our nextconversation's going to be about. that's right. [laughter]well from pri to sip trunk, basically, the advantages are cost, once again, and alsoease of implementation and capacity because on a pri, basically, you can have 23 simultaneousphone calls while when we're providing sip trunks service, if you're at the level ofthe pri, we would install what's called a
data t-1.that's right. for the connectivity, piece to connect thesip trunks into your phone system and that data t-1 allows us the ability to put 39 simultaneouslycalls on that data t-1 as opposed to the 23 that you have with pri.right. so right there, that gives you a big advantagebecause most organizations when they were at 23 lines, let's say they're growing andthey had to add 4 or 10 additional lines, they either add analogue ones in conjunctionwith the pris or they will install a partial pri or have to install full pri for thoseadditional 10 lines. got you!cost-wise, that just goes through the roof.
that's right.whereas for us, we have those 23 channels but we can also add the additional up to 39for your services. awesome!cost advantages are tremendous and you don't have to wait the big ton leg to have thoselines installed, pay the big install fees. so there's tons of advantages sip pris withregards to those kinds of services as well. another question: what is the advantage ofsip trunking over a host of pbx system? well, traditionally, if businesses haveĆ¢€”mostbusinesses probably do haveĆ¢€”a private based form systems, some of the advantages to thehosted are, especially with broadconnect, i don't know what everybody else said there,but we can actually install our sip trunks
with what's called an ata which is basicallyan ip to analogue converter. that's right.and basically mimic [indiscernible 5:31] line for you or an analogue line. so now, you don'thave to [inaudible 5:36] back in technology if all you need is phone line services andyou're not looking at additional features, then that's definitely the great way to doit whether you have an ip pbx and have the sip trunk licensing to do it or you don't,and still want to take advantage of the cost factors and maybe the dids and that kind ofstuff. right.we can definitely implement that through the ata solution as well.amazing! and what's up with business continuity?
absolutely.yeah. because that's a big thing for businessesespecially with numerous blackouts and floods and other things that have been happeningin north america. that's right.and so a sip trunking allows us the flexibility to be able to take those numbers at a whimand redirect them wherever it is that you like. and so what that means is if you don'thave access to your facility, i can redirect those calls to your cellphone, i can redirectthem to an alternate facility, or a dr facility. right.or a business continuity facility and i can do it quickly and simply.right.
it's simply couple key strokes and we're donewhereas through analogue lines and pris, you can't necessarily do that all the time. youhave to have the call forwarding feature as one of the features on your analogue services,and if you don't then they have to add that, that takes time.yes. all time you need to be up and running.i just got a tweet. they're asking me, "are you going to need extra bandwidth with siptrunking?" that's a great question. so the answer isyes. each sip trunk does require one is uncompressed, though we do compress all of our data andvoice solutions, uncompressed voice conversation typically takes about 64 kilobits so if youhave 10 lines, you're going to need 640 kilobits.
and it's typically not the download we worryabout. it's always the upload so if you're only running your business on an adsl todayor if you've got a data t-1, you may want to look at an alternate internet connectionfor that service. of if you've got enough fiber in your premise, we can actually useyour existing fiber and you bring your own bandwidth.amazing. so why should an smb or even enterprise use broadconnect for their sip trunking?well businesses should absolutely choose broadconnect based on our diversity and our ability tobe able to work with the multitude of different backend technologies to integrate our siptrunk solution with them whether they'd be on a sip level or whether you'd have an oldestphone system like you just want to take advantage
of savings, broadconnect has the know-howto do it. amazing.yeah. alright, joe. i think that pretty much answersall the questions i have for you. awesome!anything else you want to plug? no. other than if you're in the market andlooking for some definite advantages for cost savings and/or business solutions, feel freeto give us a call. you can join the conversation on social by#telecomtalk or you can follow us twitter, facebook, google+, pinterest, and just searchbroadconnect. you can find us there. you can also contact us toll free at 1-877-228-6616or locally at 416-6372461. and as always,
you can catch us online at www.broadconnect.caor www.broadconnectusa.com. awesome.alright! thanks a lot, joe. thank you.
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